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Lifetime Orders Season of Witches

By February 4, 2013

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Maggie Friedman.

Maggie Friedman.

© Frederick M. Brown/Getty Images

Lifetime's experimental foray into the supernatural is now a go.

Ten episodes of Maggie Friedman's adaptation of Melissa de la Cruz's novel The Witches of East End starring Jenna Dewan-Tatum, Julia Ormand, Rachel Boston, and Madchen Amick have been ordered from Fox 21 to air later in the year.

The story involves the adventures of a mother and her two adult daughters, who unbeknownst to them are their family's next generation of witches. The threesome lead quiet, uneventful modern-day lives in a small town on Long Island though when one daughter becomes engaged to a young, wealthy newcomer, a series of events force the mother to admit to her daughters they are actually powerful, immortal witches.

The network seems likely to try to leverage an audience expansion out of the show's witchy allure. "We've been thrilled about Witches of East End and its powerful premise since the moment we bought the property and our friends at Fox 21 helped develop it for television," gushed Lifetime EVP Rob Sharenow. "This is one of the most exciting ensemble casts we've seen and the whole show is fresh, original and just right for Lifetime."

The cast is indeed promising, and there's every reason to believe that Friedman learned exactly what not to do from her previous witchy series, Eastwick.
Tags: The Witches of East End, Maggie Friedman, Jenna Dewan-Tatum, Julia Ormand
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