In what's being described as a gesture of goodwill toward the BBC, Doctor Who, and its potentially alienatable fans, Virgin Media has agreed to pull one of its three commercials featuring David Tennant--the one that most brazenly tried to leverage the actor's association with the public as the Tenth Doctor.
David Tennant in the pulled Virgin Media add.
© Virgin Media
|● Go to Tennant Ad Causes Kerfuffle|
The ad, which shows Tennant actually TiVoing Doctor Who while Virgin mogul Richard Branson carried on building a time machine, met with angry statements from the BBC and its international arm BBC Worldwide that Virgin was trying to make money off BBC property by implying a BBC/Who endorsement of the media service, while fans divided over whether the ads were just good fun or crass exploitation.
The main problem is that they weren't very subtle about trying to cash in on Tennant's time on Doctor Who. But then Branson is certainly one to seek refuge in audacity--as is the Doctor, for that matter.
A joint statement from Virgin Media and BBC Worldwide said: "Virgin Media has listened to concerns raised by BBC Worldwide about perceived commercial endorsement by a BBC brand relating to the recent Virgin Media ad... As a gesture of goodwill, Virgin Media has agreed to withdraw the ad and BBC Worldwide is satisfied that the issue has been addressed."
Meanwhile, we're left with the concept of the Doctor sitting around watching Doctor Who recordings. Unfortunately, for me that causes a series of unpleasant flashbacks to the courtroom scenes in "Trial of a Time Lord," so, thanks a lot, Richard Branson, for reminding me.
|Tags: David Tennant, BBC, Doctor Who, Virgin Media|
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