Even as Being Human fans eagerly anticipate the stateside debut of the original British series's fourth season, we hear that the North American knock-off is doing better than ever--so well that only four episodes into its sophomore year it's easily won renewal for a third season.
Meaghan Rath as Sally, Sam Witwer as Aiden, and Sam Huntington as Josh in the Syfy version of Being Human.
© Jeff Riedel/Syfy
The network cited impressive ratings increases over season 1--viewership is up 15% over last year, 27% among adults 18-49--and strong storylines in announcing the renewal. The season premiere had 2.4 million total viewers in Live + 7 data, the network said.
And there's something else that Syfy, in particular, is always keen to capitalize on: it continues to carry a strong female viewership--over half of the viewing audience, in fact. Conventional wisdom holds that science fiction and fantasy scripted television tends to skew male, so genre shows like Being Human and Warehouse 13 that draw female viewers are especially valuable.
Syfy's first season garnered a 53% female audience, and so far this year the distaff share has held steady at 52%, allowing Being Human to retain the distinction of being Syfy's most female-skewing scripted series ever.
"Jeremy Carver and Anna Fricke have taken this series to new heights this year," said Mark Stern, Syfy's president of original content, "and we're excited to see where the third season will go."
Season 3, like the previous seasons, will run 13 episodes and will air in early 2013. Not that it matters, but the third season will incidentally put the North American version ahead of its source material in terms of episode count: the UK version has run 31 episodes through the current season 4 (one 6-episode and three 8-episode seasons); with season 3, the Syfy version will reach 39 episodes.
|Tags: Being Human, Syfy|
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