Alloy Adapting 666 Park Avenue

So far Alloy Entertainment's steamy youth-oriented dramas--notably Pretty Little Liars, Gossip Girl, The Vampire Diaries, and The Secret Circle--have been printing money mainly for spunky second-tier networks like The CW and ABC Family. But the big-league, relatively older-skewing ABC has now gotten into the act, ordering a new drama series pilot from Alloy about an apartment building full of residents who've all sold their souls to the Big Red Guy.

The new project is an adaptation of 666 Park Avenue, the debut novel from Gabriella Pierce (a sequel, Dark Glamour, just came out last month). The setting of the drama is an apartment building on New York City's Upper East Side of New York City where the residents have all made deals with the Devil to have their desires fulfilled.

The current conception for the series may involve minor modification of the book's premise, but the script is still being developed (by David Wilcox, who's written for Fringe and Law & Order). Alloy's Leslie Morgenstein and Gina Girolamo, both fresh from the just-canceled ABC Family series The Nine Lives of Chloe King, will executive produce.

Strangely enough, even in a city where 13th floors are superstitiously avoided there actually is a 666 Park Avenue--but it's not residential. According to Google Maps it's one of the many of locations for HQ Global Workplaces, one of those honeycombs of rentable offices and meeting rooms for startup businesses. And isn't a warren of corporate offices a much more likely setting for wholesale trafficking in human souls?

Tags: 666 Park Avenue, Gabriella Pierce, Alloy Entertainment Follow me on Twitter  |  Follow me on Facebook