1. Entertainment
Send to a Friend via Email

Eureka: Is Eva Thorne the Fixer or the Breaker?

By August 6, 2008

Follow me on:

Frances Fisher as Eva Thorne in (I)Eureka(/i).
Frances Fisher as Eva Thorne in Eureka.
© Sci Fi
Season 3 of one of my favorite shows, Eureka, has debuted with a few changes, and I'm still at the stage where I'm not sure that they amount to advancing the show or tampering with it.

The first big change is the introduction of Eva Thorne (Frances Fisher), an all-purpose nemesis who takes over Global Dynamics (and so effectively the town) with a mandate to make the enterprise more profitable and business-efficient; her reputation has been one of bloodletting and ruthless realignment at Fortune 100 companies, and the Department of Defense, apparently seeing no difference between a genius factory and General Motors, has engaged her to do the same in Eureka.

From the show's structural standpoint, this means that a superfluity of Global Dynamics heads: the first season chief, Nathan Stark (Ed Quinn), and the season 2 head, Allison Blake (Salli Richardson), are both still on scene reporting to new boss Thorne. But the real problem is that Thorne is starting out solely as a device designed to create conflict within the cast – it all seems so artificial, especially the way she is choosing the favor some and glare at others.

Hints shown already make it clear that more is planned for Thorne, as she digs deeper into what's going on in Eureka, and before long she'll find a project to give her some continuity and purpose other than arbitrarily screwing around with what the other characters want. I'll reserve judgment for now, but I'm a little concerned that the introduction of such a character as a device signals a loss of subtlety for this very intelligent and wryly written show.

Also in terms of casting, the increased exposure of Zane (Niall Matter) this season will eliminate some of the genius-of-the-week feeling of the previous seasons – but while I generally like Zane I'm not sure this is a good thing. While the weekly genius thing made the villains more obvious, they also gave a real sense of depth to a community that is supposed to be very large: focusing more of a few regulars like Zane might shave that away.

By far the most upsetting change for season 3, though, is the deplorably heavy handed emphasis on PRODUCT PLACEMENT. Both episodes seen so far have spent time and dialog on pitching underarm deodorant, which is something I absolutely cannot stand in television drama. They're trying to be cutesy about it, making it a part of Thorne's push for corporate synergy, blah blah blah, but as far as I'm concerned it intrudes on and cheapens the show to a large and depressing degree. Perhaps they're taking their cue from 30 Rock, which had a few jokes last season about Snapple and Verizon placements, but the carefully crafted snarkiness of that show is one thing; here, it comes across as exactly what it is, blatant commercialization of drama by the corporate masters (who happen to be the same folks 30 Rock was skewering/going along with, NBC Universal).

It bugs me. I haven't been this upset about product placement since Smallville turned an entire episode into a gum commercial, and Eureka – which was at least a little more subtle with is Cisco placements last year – seems to be trending toward making the whole season an advertisement. That's what the spaces in between the segments of drama are for, folks. This movement in television has to be stopped.

Edit: mindslip with name of fictional company fixed.

Comments

August 8, 2008 at 12:23 am
(1) Casual Fan says:

I guess with the illegal downloading on the Internet and the fast forwarding feature on DVRs, companies need to be sure that their products get in our face somehow. Unfortunately, I could see this trend getting more and more popular as years progress, both on shows and movies.

August 11, 2008 at 5:06 pm
(2) Peggie says:

You might want to stop calling the company in Eureka General Dynamics. It’s Global Dynamics. General Dynamics is a real company.

August 12, 2008 at 11:21 am
(3) scifi says:

D’oh!

August 21, 2008 at 2:57 am
(4) aquart says:

I mention the real names of products in daily life constantly, so I don’t actually mind real product mentions. The careful avoidance of real names used to be jarring, knocking me out of my suspension of disbelief. But I sure did notice that Carter uses Degree deodorant. Maybe they should put a golden sparkling halo around it, so we can acknowledge the placement and get back to the story.

September 7, 2011 at 2:04 pm
(5) haha says:

its funny because they have been doing that with cisco wireless for the entire series so doing more product placement really doesnt matter.

Leave a Comment


Line and paragraph breaks are automatic. Some HTML allowed: <a href="" title="">, <b>, <i>, <strike>

©2014 About.com. All rights reserved.